About the brand
CLAYEA by Miriam
CLAYEA was not created overnight. It was born from years of researching skincare, wellness and beauty around the world. Inspiration came from travel — more than 40 countries — and...
CLAYEA by Miriam
CLAYEA was not created overnight. It was born from years of researching skincare, wellness and beauty around the world. Inspiration came from travel — more than 40 countries — and discovering different approaches to skin, beauty rituals and self-care. Those experiences became the foundation of CLAYEA: quality ingredients, thoughtful experience and timeless design. Because cared-for skin is not the goal. It is the beginning of everything that follows. Every CLAYEA ritual is made to slow the day down: to cleanse, nourish and return skin to its natural glow — without complication, without unnecessary steps.
Founder
Miriam’s story
Behind CLAYEA is Miriam — founder and mother. She has lived across three continents and visited more than 40 countries, discovering approaches to skincare, wellness and beauty. Each of those experiences became part of CLAYEA: respect for ingredients, attention to detail, and the need for care that is simple yet complete. Today she leads every detail of the brand — from idea and visual identity to the experience CLAYEA gives every woman who chooses it. Her intention is clear: to create a ritual you return to gladly, because it leaves you calmer, more cared for, and more confident in your own skin.
Miriam
Mission & vision
Mission
Our mission is to return skincare to what it should be — a moment for yourself. We want you to feel beautiful whether you wear makeup or not. We want you to enjoy your routine, look forward to every use, and feel more confident every time you look at your skin. CLAYEA’s vision is simple: to create products you will be proud to use, gift and keep as part of your everyday life. Because skincare was never just about a product. It has always been about how it makes you feel.
